In this workshop, we’ll take a closer look at audience segments, outreach tactics and engagement. Then we’ll start to turn your top three sales/business goals into an actionable, achievable and measurable 90 day marketing plan. This workshop is focused on inbound marketing, but discussions and plans will be tailored to participant needs.
Marketing ROI, email lists, conversion tracking, lead nurturing, testing, automation, incentives, sales integration, landing pages, CTAs… In this tactical workshop, we’ll walk through what a sales funnel is, why you need one in your marketing strategy, and how to implement it. Then we’ll break down what should go into yours and how to optimize it, online and/or offline.
What is a brand, and how do you create an authentic brand that can last? This is no simple task or a single exercise, but a mindset. We’ll walk through some creative exercises to get to the heart of your brand experience, explore some options for communicating that story and and address the many opportunities you have to embrace brand throughout all aspects of your business.
You can’t do everything all at once even if you pay an army of marketers. So the questions are: where do you start, and what do you prioritize? This workshop is a resource for anyone who needs help prioritizing their sales and marketing activities. Whether you’re just getting started or feel that you can get more traction but you’re not sure how, we’ll take a full tour of today’s marketing landscape and make sure that you walk out with more clarity on where to put your time and financial efforts tomorrow.