How to overcome change resistance and launch disruptive ideas successfully
Jul
18
6:00 PM18:00

How to overcome change resistance and launch disruptive ideas successfully

When the headlines are sexy, and it seems everyone wants to jump on the disruption bandwagon, we can easily forget that this level of innovation and pace of change is by definition “disrupting”... Unsettling, confusing, and anxiety-provoking. When it comes to disruptive products and ideas, more often than not, that new product, new policy, new in-house tool, new business model, new movement is met with... crickets. Or worse... anger. In this exploratory discussion, we’ll go beyond symptoms, and discover the deep roots of this resistance and how to develop a more impactful dialogue with your audience that can not only open closed doors, but even create new ones.

You will walk away with:

  • A powerful perspective shift on understanding and responding to change resistance

  • Questions that will help you to discover and understand your audience’s core fears

  • Activities to help you deepen your relationship with your audience and establish trust

  • Tools to help you inspire rewrites and successfully launch anything “disruptive”

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Deepen and focus your creativity to make the impossible possible
Jul
25
6:00 PM18:00

Deepen and focus your creativity to make the impossible possible

Whether you’re an entrepreneur, an artist or a domain specialist working on your next big idea, creative minds can get easily distracted by shiny objects, overwhelmed by the grandness of projects, anxious to act, and often forget where we’re going and why. In this conversation, we’ll discuss simple practices that can deepen your creative mission and harness your creativity to keep you focused, aligned and joyful on your journey so you can realize the full scale of the work you’re meant to do.

The goals of this conversation are for you to:

  • Feel curious about and energized by your creative mission

  • Feel inspired to let go of desired outcomes that are holding you back

  • Be prepared with three simple tools that can help you to explore a clear but flexible future state vision and gain clarity on what steps to take next

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Aug
2
4:00 PM16:00

How to Develop Your 90 Day Marketing Plan

In this workshop, we’ll take a closer look at audience segments, outreach tactics and engagement. Then we’ll start to turn your top three sales/business goals into an actionable, achievable and measurable 90 day marketing plan. This workshop is focused on inbound marketing, but discussions and plans will be tailored to participant needs.

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Jul
31
4:00 PM16:00

How to Develop Your Sales Funnel

Marketing ROI, email lists, conversion tracking, lead nurturing, testing, automation, incentives, sales integration, landing pages, CTAs… In this tactical workshop, we’ll walk through what a sales funnel is, why you need one in your marketing strategy, and how to implement it. Then we’ll break down what should go into yours and how to optimize it, online and/or offline.

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Jul
26
4:00 PM16:00

The Authentic Brand Experience

What is a brand, and how do you create an authentic brand that can last? This is no simple task or a single exercise, but a mindset. We’ll walk through some creative exercises to get to the heart of your brand experience, explore some options for communicating that story and and address the many opportunities you have to embrace brand throughout all aspects of your business.

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Jul
24
4:00 PM16:00

The Sales + Marketing Roadmap

You can’t do everything all at once even if you pay an army of marketers. So the questions are: where do you start, and what do you prioritize? This workshop is a resource for anyone who needs help prioritizing their sales and marketing activities. Whether you’re just getting started or feel that you can get more traction but you’re not sure how, we’ll take a full tour of today’s marketing landscape and make sure that you walk out with more clarity on where to put your time and financial efforts tomorrow.

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