When the headlines are sexy, and it seems everyone wants to jump on the disruption bandwagon, we can easily forget that this level of innovation and pace of change is by definition “disrupting”... Unsettling, confusing, and anxiety-provoking. When it comes to disruptive products and ideas, more often than not, that new product, new policy, new in-house tool, new business model, new movement is met with... crickets. Or worse... anger. In this exploratory discussion, we’ll go beyond symptoms, and discover the deep roots of this resistance and how to develop a more impactful dialogue with your audience that can not only open closed doors, but even create new ones.
You will walk away with:
A powerful perspective shift on understanding and responding to change resistance
Questions that will help you to discover and understand your audience’s core fears
Activities to help you deepen your relationship with your audience and establish trust
Tools to help you inspire rewrites and successfully launch anything “disruptive”